Design it, deliver it, collect it, wash it, store it — then again. You host. We handle every cup.
The loop is the whole business, not a slogan. A cup only leaves the loop when it's chosen to — as a keepsake — or when it's finally recycled.
Goes home as a souvenir — kept on a shelf, in a bag, for next time. A keepsake that quietly does good.
Comes back to the loop — collected, washed, stored, and handed to someone else at the next event.
Recycled at end of life — when a cup finally can't go round again, it's recycled, not landfilled.